The process: how I work

Stage One
“Storm warning”
Initial contact is made and I start the discovery process. This basically means you get in touch and we arrange a quick (ten to fifteen minute) call, free of charge, to discuss ideas informally.
Assuming we don’t immediately hate one another, we’ll agree to meet more formally to get the ball rolling and scope out some basic ideas!ading

Stage Two
“Calm before the storm”
A hearty chinwag, focussing on the details of this exciting new project. It’s generally a lot more fun face to face over coffee – and I recommend The Condor in Shrewsbury. I pretty much never leave there without at least a couple of bright ideas.
It’s a period of reflection and some shared forward planning. I recommend scheduling an hour or two. £25/hour gets you my full* attention for the chat.
*Well, I can’t promise I won’t be distracted by shiny things but I’ll try my best.
Stage Three
“Clouds build overhead”
At this point, I go away and sketch/draft/wireframe/prototype/take some test shots. Obviously I don’t work for free, but we’ll agree a price and set a goal or two. We meet up for yet another coffee, and you’ll get to fawn over my work for the first time!
If you don’t like my ideas, great – you’ve still avoided a big and deflating expense. Fair’s fair. I’m not for everyone.

Stage Four
“The Maelstrom”
A creative storm is unleashed. I ‘go dark’ for a while. This might be a week; it could be months.
At this point, I’m working to a fixed price – and while I’m happy to keep in regular contact, there’s not always much point. I juggle projects and you get to profit from my wild, unpredictable periods of intense hyperfocus…
Deposit required before I get stuck in.

Stage Five
“Aftermath”
In the aftermath, I share the fruits of my labour.
If all’s gone well, I invoice you for my work and deliver it promptly. In turn, you feel a profound sense of delight – and we part on good terms.
In reality, there’ll be a bit of snagging and some fine-tuning. That’s fine; I expect that. Just make sure you’re clear on how I work, to avoid disappointment. I’m a one-man agency and I can only do what I can do.